Violence Against Women And Girls Essay - 1322 Words

Introduction Violence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to violent behavior can have detrimental impacts that can affect the physical, mental, and emotional health of a woman or girl; some instances of extreme violence also lead to death. Due to the epidemic of gender-based homicides, the term ‘femicide’ became apparent. The term ‘femicide’ was coined by a woman named Carol Orlock, but was later defined in 2001 by an expert on violence against women and girls, Diana E. H. Russell. Femicide, as Diana defines it, is the killing of females by males because they are female†. Presented by t he World Health Organization, the main types and prevalence of femicide are intimate femicide, murders in the name of ‘honor’, dowry-related femicide, and non-intimate femicide (Garcia-Moreno, Guedes and Knerr, 2012; 1-2). Indeed, the forms of femicide existing vary among all cultures internationally, however, in this paper; I will primarily focus on non-intimate femicide in the region of Ciudad Juarez. Before delving into the complexities surrounding non-intimate femicide in Juarez, I will first examine theShow MoreRelatedViolence Against Women And Girls Essay1607 Words   |  7 PagesViolence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to violent behavior can have detrimental impacts that can affect the physicalRead MoreViolence Against Women And Girls942 Words   |  4 Pagesfor Disease and Prevention, violence is a public health problem in the United States (Centers for Disease Control and Prevention [CDC], 2010). Violence affects people of all ages ranging from infants, children, elderly to the disabled. F or my health promotion activity, I choose Gender- based violence which is any act of violence against women and girls. Violence against women and girls has been a global issue that needs to be addressed. The issue of gender based violence is not only a public healthRead MoreDomestic Violence Against Women And Girls1600 Words   |  7 Pageshuman rights, to support and help survivors of violence, to explain why violence against women and girls is not acceptable, and to ensure that perpetrators are prosecuted and punished. 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Sexual violence and gender based violence against women and girls Wartime sexual and gender based violence is one of the main concerns of SCR 1325. Violence against women in the forms of rape, torture, sexual slavery, forced pregnancy, forced sterilization and murder has increasing become a routine weapon of war (Willett, 2010, pp. 153-154). A further concern is the persistence of widespread sexual violence, even after political stabilisation, where sexual violence becomes a ‘normal’ part ofRead MoreDangerous Women : Why Mothers, Daughters, And The Murderers1735 Words   |  7 PagesDecember 2014 Dangerous Women Larry A. Morris, a forensic psychologist with a private practice in Arizona, writes the book named Dangerous Women: Why Mothers, Daughters, and Sisters Become Stalkers, Molesters, and Murderers. This book is about exploring case studies on girls and women who committed violent crimes, including sexual crimes. 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Sainsbury Marketing Mix Free Essays

string(67) " These products are suitable for those allergic to dairy products\." INTRODUCTION OF COMPANY J Sainsbury’s is the third largest grocery retailer in the UK. The company was leading grocery retailer in UK from the late 1980 to 1995. The company opened their first store in 1869. We will write a custom essay sample on Sainsbury Marketing Mix or any similar topic only for you Order Now Sainsbury’s has 504 supermarkets and 319 convenience stores in UK. Company’s turnover is over ? 17. 4 billion and profit of ? 289 million. Asda and Tesco has overtaken Sainsbury’s recently. Sainsbury’s market share gradually decreased to just over 16%. Sainsbury’s growth has suddenly fallen down. In terms of local sourcing, Sainsbury’s is higher than other competitors. Sainsbury’s provides products like milk, pre-packed cheese, fresh lamb etc to the customer. Sainsbury’s is only food retailer to enter in global 100 index. Sainsbury’s sell over 4000 products. Company has been positioned under FTSE4 and Dow Jones Index. Sainsbury’s main responsibility is to provide best food and health, make relationship with community, to provide good place of work and save environment. The main objective of Sainsbury’s is to make growth in both sales and customers. Sainsbury’s continuously growing like-for-like sales by 3. %, increase the product range, improving services and operational saving. Sainsbury’s brand represents quality and value for money and customer service. Company’s brand name is ‘so organic’ related to food. The company objective is to provide high product in low fair price and provide good service to people like give information to choose product. The subsidiaries of Sainsburyâ €™s are Sainsbury’s Bank Ltd; Sainsbury’s Supermarket Ltd and Sainsbury’s Convenience Stores Ltd. (Source: www. sainsburys. co. uk) The supermarket chain operates three main store formats; regular Sainsbury’s stores (‘Main Mission’), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations – ‘Mixed Mission’) and Sainsbury’s ‘Main Plus’ (hypermarket) stores. Unlike Tesco (Tesco Extra) and Asda (Asda Wal-Mart Supercentre), Sainsbury’s does not employ a separate brand for its hypermarkets, having phased out the ‘Savacentre’ fascia several years ago. At the end of its 2008/09 financial year Sainsbury’s store portfolio was as follows. |Format |Number |Area (ft? |Area (m? ) |Percentage of space | |Supermarkets |502 |15,974,000 |1,484,000 |95. 6% | |Convenience stores |290 |729,000 |67,700 |4. 4% | |Total |792 |16,703,000 |1,551,700 |100. 0% | TOTAL MARKET SHARE: The total market share of Sainsbury’s is 16. 5%. Their market share has grown over last year and in curr ent period they are serving over 18. 5 million customers each week. TRENDS AND ISSUES PREVALENT IN RETAIL INDUSTRY: The recent trends that are prevalent in Retail industry are as under: i. Fashion of creating one’s own brand: These days it has become a fashion to use own brand name by retail companies on packing of products. The companies are doing so because on order to increase consumer loyalty. Major retail giants Tesco, Sainsbury’s use their brand name on the products in order to promote their brand name and gain consumer loyalty as well. Eg: Sainsbury’s is selling organic food under the name of ‘Sainsbury’s So Fresh’. The trends of own brand name is increasing. i. Availability of all continental and regional type of food at any period of time: Earlier the foods of winter were not available in summer. But now due to improved storage systems and new trends of eating off seasonal foods as well, the consumers can have grapes in winter as well. Now any body can eat off seasonal food at any point of time. iii. Demand for convenience food: The increased competitive world has made both males and females to work in order to earn their livings. Nobody has any time to cook food. As both partners are busy in their jobs, so they don’t get much time to cook food. But the recent retail trend is of eating cereals and cooked food. The consumers can eat the ready mix food at any point of time without even cooking it. iv. More attraction towards discounted items: The consumers, these days prefer the discounted products. Discounted products are in trend nowadays. The recent trend is that more the discount, the more the customers. The sales also get increased by providing more discounts. v. Direct marketing: It is a type of retailing in which consumers are exposed to goods services through a non-personal medium. They can order purchase the products by mail or telephone. vi. Online technology: The technology has made it easier for retailers to sell products online. The consumers can order and purchase the products online. The company can deliver products to consumers on a single click. Online sales are a great source of income to retailers as well. Issues in Retail industry: Following are the main issues that are prevalent in retail industry: i. Rising health awareness amongst public. The UK government is spreading awareness about healthier and fresh food in UK. The customers are told to not to eat sweeteners. The government is making people aware about use of organic food and low fat food. Thus the consumers have started shifting towards fresh and healthier food. ii. Low disposable income: Due to recession, the disposable income of people have fall. This has effected the spending capacity of people. Now people have decreased their buying ability. iii. Recession gave rise to unemployment and inflation which affect the market directly or indirectly. iv. Consumers have perception that recession is long term so they are spending less and saving more. The consumers believe that due to recession they are unable to save more and are having only expenses. COMPETITORS: †¢ In the supermarket business Sainsbury’s main competitors are Tesco, Asda and Safeway. †¢ In retail banking the main competition comes from Tesco Financial Services, M S Financial Services, the traditional high street banks, Egg, Halifax and Abbey National mortgages. PRODUCTS: The major products of Sainsbury’s are as follows: †¢ Supermarket/Grocery goods; †¢ Retail banking services; †¢ Retail property development services In Sainsbury’s, a large store typically stocks around 50,000 lines of which round 20% are â€Å"own-label† goods. These own-brand lines include: †¢ Basics: mainly food, toiletries and stationery. †¢ Taste the Difference (TTD): around 1100 premium food lines i. e. processed foods such as ready made meals and premium bakery lines. †¢ Freefrom: It was launched in February 2010, it has over 75 product lines. These products are suitable for those allergic to dairy products. You read "Sainsbury Marketing Mix" in category "Marketing" †¢ Sainsbury’s Organic (SO Organic): Around 500 lines of food / drink which is not derived from food stuffs treated with fertilizer or pesticides. †¢ Different by Design: a smaller range of premium non-food lines, including flowers. Kids: these lines are for children. †¢ Be Good To Yourself (BGTY): products with reduced calorific and/or fat content. All BGTY packaging was relaunched in January 2010. †¢ Fair Trade: Over 100 fair trade products. All bananas sold at Sainsbury’s are now fair trade. †¢ Super Naturals: A range of ready meals with healthy ingredients. †¢ TU – own brand clothing range. †¢ TU Home – a range of home products, such as lighting, rugs, and kitchen products. PORTER’S FIVE FORCE ANALYSIS 1. Competitive rivalry †¢ The retail market is extremely c ompetitive with a very crowded market. More companies are trying to get into non food sectors which leads to increase in competition. 2. Barriers for entry in food category Firstly, organised retail is amongst the most sophisticated sectors within the UK and needs a lot of investment. Secondly, retail is also at an advanced stage within the UK and most of the western world. 3. Threats of Substitutes †¢ The threat of substitutes in the food category is a low one because consumers view it as a necessity, especially in the developed world and increasingly in the emerging markets. The only major threat of substitute is an internal industry threat whereby one supermarket can lap up the business of other supermarkets. 4. Buyer power †¢ Buyer power is high due to the presence of so many competitors selling the same products. †¢ As the economy goes further towards recession, consumers’ needs are likely to be given more weight, increasing their power considerably. 5. Supplier power †¢ Supplier power is u sually more complicated as it is difficult to categorise it. Supplier power of smaller suppliers will not be considerable because of their sales volumes on dependence on these supermarkets. PEST ANALYSIS Political factors †¢Increasing globalization, presents a challenge as well as an opportunity to Sainsbury’s. Sainsbury’s can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets, although it does not have any plans on the horizon to do so. †¢ The ongoing investigation of price fixing amongst the big four retailers within the UK can have some negative impact to the industry in general and Sainsbury’s in particular. In the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Sainsbury’s significant sums of money (HM Treasury 2008). Economic factors †¢ The rapidly increasing global food crisis has increased food prices all over t he world, which will result in rising purchasing costs for Sainsbury’s. †¢ The credit crunch might decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. Social factors: Nowadays there seems to be more emphasis on fresh, easy style cooking. This serves an opportunity for Sainsbury’s to encourage new recipes and unfussy eating. †¢ There has been a huge emphasis by the government to promote healthy eating, primarily due to the increasing level of obesity within the UK. This has lead to many consumers to shift towards healthier food. This presents an opportunity to Sainsbury’s to stock up with more healthy food or create healthier foods at a cheaper price than other manufacturers so as to benefit from this new trend. Technological †¢ The Internet phenomenon seems to be ever growing within western countries. †¢ One of the downsides of supermarket shopping is the queuing system customers often find themselves in at the checkout. †¢ RFID (Radio Frequency Identification Device) technology can be used for significant benefits to the supply chain of Sainsbury’s. If adopted, this technology will lead to less inventory for the supermarket firms leading to a leaner, more profitable organisation. SWOT ANALYSIS Strengths Weakness some implications as people are gravitating towards British companies and the prospect of Sainsbury’s being governed by a foreign firm can lead to consumers switching loyalties. †¢ Alternative business presents a great opportunity to Sainsbury for future growth. †¢ Online sales are a great opportunity as well, since online margins are higher and investments are not huge. Threats †¢ There needs to be continuous heavy investment in environmental and green issues without immediate benefits. Sainsbury’s operations are subject to a broad spectrum of regulatory requirements particularly in relation to planning, competition and environmental issues, employment, pensions and tax laws and in terms of regulations over the group’s products and services WHERE DO WE WANT TO BE? Ansoff Matrix To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm’s present and potential products and markets (cu stomers). By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Ansoff’s matrix is shown below: Ansoff Matrix |   |Existing Products |New Products | |Existing | | | |Markets | | | | |Market Penetration |  Ã‚  Ã‚  Ã‚  Product Development  Ã‚  Ã‚  Ã‚   | |New | | |Markets | | | | |  Ã‚  Ã‚  Ã‚  Market Development  Ã‚  Ã‚  Ã‚   |Diversification | Ansoff’s matrix provides four different growth strategies: †¢ Market Penetration – the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. †¢ Market Development – the firm seeks growth by targeting its existing products to new market segments. †¢ Product Development – the firms develops new products targeted to its existing market segments. Diversification – the firm grows by diversifying into new businesses by developing new products for new markets. Selecting a Product-Market Growth Strategy The market penetration strategy is the least risky since it leverages many o f the firm’s existing resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits. However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow. Market development: The development of new markets for the product may be a good strategy if the firm’s core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy. A product development strategy may be appropriate if the firm’s strengths are related to its specific customers rather than to the specific product itself. New product development carries more risk than simply attempting to increase market share. Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. Diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Sainsbury’s has also diversified into banking, financial services, petrol pumps etc. HOW DO WE GET THERE? MARKETING OBJECTIVES: To be consumer’s first choice for food delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) Competitive advantage: According to its chief executive Justin King Fairtrade gives Sainsbury’s the edge over its competitors, as well as being an ethical way to trade. MARKETING MIX: It is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). The major function of marketing mix strategy of any company is the strategic communication of the organization with its customers (Proctor, 2000). Marketing Mix is also referred to as â€Å"4 Ps of Marketing†. The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. According to Borden (1964), the elements of the marketing mix includes product planning; pricing; branding; distribution channels; promotions; product packaging; advertisements; services; packaging handling; and re-order, etc. The purpose of using a marketing mix is to target the market in order to increase sales and profits. [pic] (Source: www. marketingteacher. com) The 4 Ps of Marketing Mix can be explained as below: 1. Product: A product includes all features and combination of goods and related services that a company offers to its customers. The product or service offer needs to be able to meet a specific, existing market demand. The companies that are operating in service sector and provide intangible products are very much criticized by the customers. The companies can use the terminology of â€Å"service products† under marketing mix strategy making (Kotler Armstrong, 2004). Sainsbury’s is applying this strategy according to consumer preferences and changes in the market. i. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) ii. Quality: The products offered by Sainsbury’s are quality products. There is a wide range of great quality products at fair prices. The main emphasis of quality is on fresh food, organic food and private label brands. The company’s commitment of offering quality products has increased the brand image of the company. iii. Product Packaging: Sainsbury’s has improved its packaging. The company offers the products in self branded packages. The various discounts and slogans are mentioned on the packaging. The company is using eco-friendly bags for packaging and carrier bags called ‘Bags for life’. (Source: www. sainsburys. co. uk). iv. Branding : Sainsbury’s uses self labelled branded products. The company offers nearly 20% out of its 50,000 product range, which uses self label brands. v. Varieties. vi. Taste the different: Also known as ‘Ttd’, it is the company’s biggest sub brand which comprises of 1300 products. It was Sainsbury’s first own brand range to be free of artificial colors, flavors and hydrogenated fats. 2. Pricing: It is setting up a price for a product or service offered. According to Kotler and Armstrong (2004) price is the amount of money that customers have to pay to obtain the product. It is not simple to set a price. The customers not only view the lower price of product, but they respond to value so a lower price does not necessarily mean expanded sales if the product is not fulfilling the expectation of the customers (Lazer, 1971). Pricing strategy is divided into two parts: price determination and price administration. The different types of price are Market led pricing (Competitive pricing), Cost based pricing, penetration pricing, destruction pricing, price wards, EDLP (Every day low price). The pricing strategy of Sainsbury’s is that it should be able to provide profits. The pricing strategy of Sainsbury’s is as follows: a. Lower pricing strategy: Sainsbury’s use lower price or economy pricing strategy at the time of launching or selling a new product. The marketing and manufacturing costs are kept at minimum. Sainsbury’s offer economy prices for its products like soups, beans, tomato puree, etc. which can be compared very easily with its competitor TESCO (Source: http://www. sainsburys. co. uk http://www. tesco. com). b. Discount price: Sainsbury’s offer discounts to the consumers. This is done in order to increase the bucket size. The discount offered by Sainsbury’s has resulted in increase in sales volume. c. Meal Deals: Sainsbury’s offer meal deals for families. It offers a meal, a soft drink in just ? 5 to family of 3 members. This kind of meal deals are making it popular among the food sections in retail market. . Credit terms. 3. Place: It involves all activities used by company in order to make the product available to the targeted customer (Kotler and Armstrong, 2004). It refers to different ways by which a customer can obtain a product or receive a service. A product or a service can be received through a number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The products can be made available to customers depending upon different factors like sales, communications and contractual considerations (Lazer, 1971). The ease with which the products or services are made available to customers has a significant effect on sales volume. Sainsbury’s has been using the perfect blend of the time, quantity and place concept in order to serve its customers. a. Website: Sainsbury’s has its corporate website i. e. www. sainsburys. co. uk. The company has made quite a good use of technology and the customers can purchase the products and services at just one go through internet or online. Sainsbury’s has its online section showing groceries online at internet. The consumers can easily choose among various products available online. This saves a lot much time of the customer and also home delivery by Sainsbury’s made it more convenient for the consumers to buy a product. b. Convenience Stores: These are the stores which are opened upon locally in smaller area. The consumers can have fresh food and other quality products close to their home. Sainsbury’s has also introduced a series of operational changes to improve cost efficiency, such as night-shift improvements and introducing further shelf-ready packaging. . Supermarkets: Sainsbury’s has increased its no. of stores to 792 out of which 164 stores are more than 4000 square ft. area. The supermarkets are large and big stores that are open for 24 hours a day and offer full range of products and services to the customers. d. Banks: Sainsbury’s Bank provides insurance, credit cards, loans and travel money. The consumers can access it online as well on its corporate website www. sainsburysbank. co. uk. It can also be accessed in convenience stores. e. Home Delivery: The Company is also having 169 stores that provide home delivery service to customers. f. Filling Stations. g. Cafe. 4. Promotion: Promotional strategies means the different means through which a company communicates the benefits and values of its products and encourages customers to buy them (Kotler and Armstrong, 2004). It is the process by which the businesses informs the customers about their products and encourage them to buy their products. The best way to understand promotion is through the concept of the marketing communication process. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups, encompassing senders, messages, media and receivers (Lazer, 1971). For example, if Nokia wants to promote its product then, Nokia is sender and an advertising agency as well; the media used in the process can be salesmen, newspapers, magazines, radio, billboards, television etc and the message will be the advertisement or sales presentation and the final destination is the potential consumer or customer which will be mobile phone users. . Nectar Card: offers customers to gain points through shopping. They can earn money to exchange point. The company offer loyalty cards to its customers which has points based system. It can be collected on every purchase made in Sainsbury’s. (Source: http://www. nectar. com) b. Active Kids: promises to donate sporting equipment and coaching to primary and secondary schools in exchange for vouchers c ollected by customers. c. TV Ads: Jamie Oliver is the representative of Sainsbury’s. d. Advertising: Sainsbury’s uses media as an effective tool for promoting the products. The company is making use of television and radio for promoting its brand. e. Sales promotion: The company also offer schemes like buy 1 get 1 free. RECOMMENDATIONS FOR CHANGES IN THE MARKETING MIX STRATEGY: In today’s competitive world consumer’s shopping behaviour changes significantly with fluctuations in the macroeconomic environment. Retailers can maximize the returns by effectively altering the marketing mix strategies. Consumer goods manufacturers and retailers have to make regular critical decisions around the pricing, product, distribution, and promotion that best communicates their firm’s value to consumers. Thus Sainsbury’s in order to be at a top position in the food retailer’s market needs to apply some changes to its marketing mix strategy. Product: †¢ Sainsbury’s should diversify its product line to even more variety of products like petrol. †¢ It should concentrate more on its own-brand products as now the customers are getting more attracted towards own-label products of the retailers as they offer quality products at cheap prices. †¢ Sainsbury’s should also try to products in smaller quantities or in small packets. That will bring an edge to Sainsbury’s. Price: †¢ Sainsbury’s should try to increase production of their own brand products can help them reduce cost and offer better prices. †¢ Sainsbury’s should keep its price in competition to its competitors like Tesco. †¢ It should use the penetrating pricing strategy for its new products along with the on going economy pricing strategy which will reduce the profit margin of the company a bit but will give them opportunity to gain economies of scale. Place: Sainsbury’s should concentrate more on internet sales by offering its customers schemes like vouchers when they spend online. †¢ Instead of opening up new stores, Sainsbury’s should concentrate on its existing stores. It should try to bring all its stores in profit. †¢ The Internet is a new marketing tool which means that the aim should be innovation, developing new programs and features that will attract the clientele so as to capit alize on this tool and stand out among the rest. Promotion: †¢ New schemes for collective buying and online buying, online vouchers should be introduced. As today is the price war but due to its brand image it can also advertising which not just concentrates on the price but on the main aim of the company like healthy food and life style to attract the customers or with the emotional connection of the particular brand with the consumers. Internet malls i. e. e-malls can be created to increase the sales and to reach more customers than by personal selling. CONCLUSION The retailer industry is very competitive. Although SAINSBURY’S retailing position is still very strong, TESCO and ASDA are strong competitors. Sainsbury’s strategic marketing mix needs to be improved. It needs carefully designed. Hence, more market researches are needed to develop an effective strategic marketing mix. To answer the research question, Sainsbury’s needs to implement an appropriate marketing mix to become a more successful company REFERENCES Blattberg R C and Hoch S J (1990). `Database models and export intuition: 50% model . 50% manager’, Management Science, vol. 36, p. 887-889. D’Esopo M and Almquist E (2007). â€Å"An approach to mastering the marketing†, mix, Business Strategy Series, vol. , no. 2, p. 122-131 Kotler, P (1988). Marketing Management Analysis, Planning, Implementation and Control, New Jersey: Prentice Hall Inc. Marketing Analytics Inc. (2010). â€Å"Marketing Modeling Mix†, http://www. marketinganalytics. com/Solutions/MarketingMixModeling. aspx. Retrieved on 20th April 2010 Verdict (2007) â€Å"UK Grocery Retailers, 2007, http://www. verdict. co. uk / Marketing/dmvt0365m. pdf. Retrieved on 20th April 2010 http://www. j-sainsbury. co. uk/ar07/businessreview/corporateobjectives. shtml[pic] How to cite Sainsbury Marketing Mix, Essays

Kansas & Nebraska Act Resolved The Kansas-Nebraska Act Was Fair. Essa

Kansas & Nebraska Act Resolved: The Kansas-Nebraska Act Was Fair. The Kansas-Nebraska act was a proposal by Sen. Stephen A. Douglas which said that Kansas and Nebraska territory could be allowed to govern for itself whether or not to be a slave state or a free state. By a vote of its residents the territories would become a slave or a free state.This caused many fights between Northerners and Southerners. As a result many people were killed. This act was fair because it gave the majority of the population the choice. This would be better because if the government just said that the land was a free state the people who had slaves would have to move out of their state and travel to a slave state, so they could keep their slaves and not have to sell them. It would be good because the people who have the choice of it being a slave or free state could debate the situation and work out a decision that they all agreed on. Even though this would take a long period of time all the population would be happy with the decision. The 36-30 degree parallel was unfair because that was the only land up for slavery. What if someone wanted to move above the 36-30 degree parallel? Would they have to leave their slaves behind and hire workers? Also the federal government just marked off land that slaves could be in. Slaves are considered property and you can take property anywhere. That is unfair because then they would have to leaves all their slaves behind. Lastly people needed slaves to tend their farm. If the government just marked off land where people owned slaves and said that the state is now free and no one could own slaves, what would the slave owners do. The slave owners needed slaves to tend their farm and tend the crops, what would slave owners do if they had to give up their slaves and hire people and pay them to do the work. The Kansas and Nebraska act was fair because it gave the people their choice and they would be more satisfied if they could decide on their own.The people

Comparable Worth Compared to Equal Pay

Comparable Worth Compared to Equal Pay Comparable worth is shorthand for equal pay for work of equal value or equal pay for work of comparable worth. The doctrine of comparable worth is an attempt to remedy the inequities of pay which result from a long history of sex-segregated jobs and different pay scales for female and male jobs. Market rates, in this view, reflect past discriminatory practices, and cannot be the only basis of deciding current pay equity. Comparable worth looks at the skills and responsibilities of different jobs and attempts to correlate compensation to those skills and responsibilities. Comparable worth systems seek to fairly compensate jobs held primarily by women or by men more equitably by comparing the educational and skill requirements, task activities, and responsibility in different jobs, and attempting to compensate each job in relation to such factors rather than by the traditional pay history of the jobs. Equal Pay vs. Comparable Worth The Equal Pay Act of 1973  and many court decisions on pay equity revolve around the requirement that  the work being compared be equal work.  This approach to equity assumes that there are men and women in the job category and that they should not be paid differently for doing the same work. What happens when jobs are distributed differently, where there are different jobs, some held traditionally by mostly men and some held traditionally by mostly women?  How does equal pay for equal work apply? The effect of the ghettos of male and female jobs is that often, the male jobs were traditionally compensated more highly in part because they were held by men, and the female jobs were compensated less well in part because they were held by women. The comparable value approach then moves to looking at the work itself: What skills are required? How much training and education? What level of responsibility is involved? Example Traditionally, the job of a licensed practical nurse has been held mostly by women, and the job of a licensed electrician mostly by men.  If the skills and responsibilities and required training levels are found to be relatively equal, then a compensation system involving both jobs would adjust compensation to bring the LPNs pay into line with the electricians pay. A common example in a large organization, like state employees, might be outdoor lawn maintenance compared to nursery school aides.  The former has traditionally been done more by men and the latter by women.  The level of responsibility and education required is higher for the nursery school aides, and lifting small children may be similar to lifting requirements for those maintaining the lawn who lift bags of soil and other materials. Yet traditionally, the nursery school aides were paid less than the lawn maintenance crew, probably because of the historical connections of the jobs with men (once assumed to be breadwinners) and women (once assumed to be earning pin money).  Is the responsibility for a lawn of more value than the responsibility for the education and welfare of small children? The Effect of Comparable Worth Adjustments By using more objective standards applied to otherwise-different jobs, the effect is usually to increase pay to the jobs where women dominate in numbers. Often, the effect is also to equalize pay across racial lines as well, where jobs had been distributed differently by race. In most actual implementations of comparable worth, the pay of the lower-paid group is adjusted upwards, and the pay of the higher-paid group is allowed to grow more slowly than it would have without the comparable worth system in place.  It is not common practice in such implementations for the higher-paid group to have their wages or salaries cut from current levels. Where Comparable Worth Is Used Most comparable worth agreements have been the result of labor union negotiations or other agreements  and are more likely to be in the public sector than the private sector. The approach lends itself better to large organizations, whether public or private and has little effect on such jobs as domestic workers, where few people work in each workplace. The union AFSCME (American Federation of State, County, and Municipal Employees) has been particularly active in winning comparable worth agreements. Opponents of comparable worth generally argue for the difficulty of judging true worth of a job, and for allowing the market forces to balance a variety of social values. Bibliography Linda M. Blum. Between Feminism and Labor: The Significance of the Comparable Worth Movement. 1991.Sara M. Evans, Barbara N. Nelson. Wage Justice: Comparable Worth and the Paradox of Technocratic Reform. 1989, 1991.Joan Acker. Doing Comparable Worth: Gender, Class, and Pay Equity. 1989, 1991.Helen Remick. Comparable Worth and Wage Discrimination. 1984, 1985.

Biography of Adolf Hitler, Leader of the Third Reich

Biography of Adolf Hitler, Leader of the Third Reich Adolf Hitler (1889–1945) was the leader of Germany during the Third Reich (1933–1945). He was the primary instigator of both the Second World War in Europe and the mass execution of millions of people deemed to be enemies, or inferior to the Aryan ideal. He rose from being a talentless painter to the dictator of Germany and, for a few months, emperor of much of Europe. His empire was crushed by an array of the worlds strongest nations; he killed himself before he could be tried and brought to justice. Fast Facts: Adolf Hitler Known For: Leading the German Nazi party and instigating World War IIBorn: April 20, 1889 in Braunau am Inn, AustriaParents: Alois Hitler and Klara PoelzlDied: April 30, 1945 in Berlin, GermanyEducation: Realschule in SteyrPublished Works: Mein KampfSpouse: Eva BraunNotable Quote: In starting and waging a war it is not right that matters but victory. Early Life Adolf Hitler was born in Braunau am Inn, Austria, on April 20, 1889 to Alois Hitler (who, as an illegitimate child, had previously used his mother’s name of Schickelgruber) and Klara Poelzl. A moody child, he grew hostile towards his father, especially once the latter had retired and the family had moved to the outskirts of Linz. Alois died in 1903 but left money to take care of the family. Adolf was close to his mother, who was highly indulgent of him, and he was deeply affected when she died in 1907. He left school at age 16 in 1905, intending to become a painter. Unfortunately for him, he wasnt a very good one. Vienna Hitler went to Vienna in 1907 where he applied to the Viennese Academy of Fine Arts but was twice turned down. This experience further embittered the increasingly angry Hitler. He returned to Vienna again when his mother died, living first with a more successful friend (Kubizek) and then moving from hostel to hostel as a lonely, vagabond figure. He recovered to make a living selling his art cheaply as a resident in a community Mens Home. During this period, Hitler appears to have developed the worldview that would characterize his whole life, and which centered on hatred for Jews and Marxists. Hitler was well-placed to be influenced by the demagogy of Karl Lueger, Vienna’s deeply anti-Semitic mayor and a man who used hate to help create a party of mass support. Hitler had previously been influenced by Schonerer, an Austrian politician against liberals, socialists, Catholics, and Jews. Vienna was also highly anti-Semitic; Hitlers hate was not unusual, it was simply part of the popular mindset. What Hitler went on to do was present these ideas more successfully than ever before. The First World War Hitler moved to Munich in 1913 and avoided Austrian military service in early 1914 by virtue of being unfit for service. However, when the First World War broke out in 1914, he joined the 16th Bavarian Infantry Regiment, serving throughout the war, mostly as a corporal after refusing promotion. He proved to be an able and brave soldier as a dispatch runner, winning the Iron Cross on two occasions (First and Second Class). He was also wounded twice, and four weeks before the war ended he suffered a gas attack that temporarily blinded and hospitalized him. It was there he learned of Germany’s surrender, which he took as a betrayal. He especially hated the Treaty of Versailles, which Germany had to sign after the war as part of the settlement. Hitler Enters Politics After WWI, Hitler became convinced he was destined to help Germany, but his first move was to stay in the army for as long as possible because it paid wages, and to do so, he went along with the socialists now in charge of Germany. He was soon able to turn the tables and drew the attention of army anti-socialists, who were setting up anti-revolutionary units. In 1919, working for an army unit, he was assigned to spy on a political party of roughly 40 idealists called the German Workers Party. Instead, he joined it, swiftly rose to a position of dominance (he was chairman by 1921), and renamed it the Socialist German Workers Party (NSDAP). He gave the party the Swastika as a symbol and organized a personal army of storm troopers (the SA or Brownshirts) and bodyguards of black-shirted men, the Schutzstaffel (SS), to attack opponents. He also discovered, and used, his powerful ability for public speaking. The Beer Hall Putsch In November 1923, Hitler organized Bavarian nationalists under a figurehead of General Ludendorff into a coup (or putsch). They declared their new government in a beer hall in Munich; a group of 3,000 marched through the streets, but they were met by police who opened fire, killing 16. Hitler was arrested in1924 and used his trial to spread his name and his ideas widely. He was sentenced to just five years in prison, a sentence often described as a sign of tacit agreement with his views. Hitler served only nine months in prison, during which he wrote Mein Kampf (My Struggle), a book outlining his theories on race, Germany, and Jews. It sold five million copies by 1939. Only then, in prison, did Hitler come to believe he was destined to be a leader. The man who thought he was paving the way for a German leader of genius now thought he was the genius who could take and use power. Politician After the Beer Hall Putsch, Hitler resolved to seek power through subverting the Weimar government system, and he carefully rebuilt the NSDAP, or Nazi, party, allying with future key figures like Goering and propaganda mastermind Goebbels. Over time, he expanded the party’s support, partly by exploiting the fears of socialists and partly by appealing to everyone who felt their economic livelihood threatened by the depression of the 1930s. Over time, he gained the interest of big business, the press, and the middle classes. Nazi votes jumped to 107 seats in the Reichstag in 1930. Its important to stress that Hitler wasnt a socialist. The Nazi party that he was molding was based on race, not the idea of socialism, but it took a good few years for Hitler to grow powerful enough to expel the socialists from the party. Hitler didnt take power in Germany overnight and took years for him to take full power of his party overnight. President and Fà ¼hrer In 1932, Hitler acquired German citizenship and ran for president, coming in second to von Hindenburg. Later that year, the Nazi party acquired 230 seats in the Reichstag, making them the largest party in Germany. At first, Hitler was refused the office of Chancellor by a president who distrusted him, and a continued snub might have seen Hitler cast out as his support failed. However, factional divisions at the top of government meant that, thanks to conservative politicians believing they could control Hitler, he was appointed chancellor of Germany on January 30, 1933. Hitler moved with great speed to isolate and expel opponents from power, shutting trade unions and removing communists, conservatives, and Jews. Later that year, Hitler perfectly exploited an act of arson on the Reichstag (which some believe the Nazis helped cause) to begin the creation of a totalitarian state, dominating the March 5 elections thanks to support from nationalist groups. Hitler soon took over the role of president when Hindenburg died and merged the role with that of chancellor to become fà ¼hrer (leader) of Germany. In Power Hitler continued to move with speed in radically changing Germany, consolidating power, locking up â€Å"enemies† in camps, bending culture to his will, rebuilding the army, and breaking the constraints of the Treaty of Versailles. He tried to change the social fabric of Germany by encouraging women to breed more and bringing in laws to secure racial purity; Jews were particularly targeted. Employment, high elsewhere in a time of depression, fell to zero in Germany. Hitler also made himself head of the army, smashed the power of his former brownshirt street warriors, and expunged the socialists fully from his party and his state. Nazism was the dominant ideology. Socialists were the first in the death camps. World War II and the Failure of the Third Reich Hitler believed he must make Germany great again through creating an empire and engineered territorial expansion, uniting with Austria in an Anschluss and dismembering Czechoslovakia. The rest of Europe was worried, but France and Britain were prepared to concede limited expansion with Germany, taking within it the German fringe. Hitler, however, wanted more. It was in September 1939, when German forces invaded Poland, that other nations took a stand and declared war. This was not unappealing to Hitler, who believed Germany should make itself great through war, and invasions in 1940 went well. Over the course of that year, France fell and the Third Reich expanded. However, his fatal mistake occurred in 1941 with the invasion of Russia, through which he wished to create lebensraum, or living room. After initial success, German forces were pushed back by Russia, and defeats in Africa and West Europe followed as Germany was slowly beaten. Death During the last years of the war, Hitler became gradually more paranoid and divorced from the world, retreating to a bunker. As armies approached Berlin from two directions, Hitler married his mistress Eva Braun and on April 30, 1945, he killed himself. The Soviets found his body soon after and spirited it away so it would never become a memorial. A piece remains in a Russian archive. Legacy Hitler will forever be remembered for starting the Second World War, the most costly conflict in world history, thanks to his desire to expand Germany’s borders through force. He will equally be remembered for his dreams of racial purity, which prompted him to order the execution of millions of people, perhaps as high as 11 million. Although every arm of German bureaucracy was turned to pursuing the executions, Hitler was the chief driving force. In the decades since Hitler’s death, many commentators have concluded that he must have been mentally ill and that, if he wasn’t when he started his rule, the pressures of his failed wars must have driven him mad. Given that he ordered genocide and ranted and raved, it is easy to see why people have come to this conclusion, but it’s important to state that there is no consensus among historians that he was insane, or what psychological problems he may have had. Sources â€Å"Adolf Hitler.† Biography.com, AE Networks Television, 14 Feb. 2019. Alan Bullock, Baron Bullock, et al. â€Å"Adolf Hitler.† Encyclopedia Britannica, Encyclopedia Britannica, Inc., 19 Dec. 2018.

U05a1 Case Analysis Study Example | Topics and Well Written Essays - 1000 words

U05a1 Analysis - Case Study Example As early as in 1985, the possibility of a great disaster in case of an explosion inside the tunnel was pointed out by ‘The Baltimore Sun’. However, nothing was done to ensure safety in case of such a disaster. The city’s 440 page emergency plan contained no provision to meet such an eventuality. The event On 18 July 2001, a freight train of CSX that was carrying various items from paper, plywood, soy oil, and many chemicals derailed inside the tunnel. As a result of derailing, there was fire and smoke. The crew of the train could not contact authorities and hence, they uncoupled the first three locomotives and drove out of the tunnel. Soon, thick smoke started covering the city. The fire department was getting calls from different parts of the city reporting smoke. The waybill from the train crew revealed that the train carried hazardous materials like hydrochloric acid, flurocilicic acid, tripopylene, glacial acetic acid, ethyl hexyl phthalate, and propylene glyc ol. While some of these were combustible, others could create breathing problems and skin burns. A possibility of ‘boiling liquid expanding vapor explosion (BLEVE) could not be ruled out, which could mean total destruction of the city. In addition, the fire officials were not at all familiar with handling those chemicals. As it is rightly said in Penuel, Statler, and Golson (2011, p.89), decisions during a crisis are to be taken in an environment where issues are wrongly defined and data is erroneous. The management of the situation It seems that the fire department proceeded well in accordance with the stipulated procedures. As the city’s emergency plan did not provide any guidelines, it was for the first responder- the fire department- to take the lead. As per the stipulated incident command procedure, the senior officer of the first unit on the scene is responsible to assess the situation, and, depending on the seriousness of the situation, to report upwards. Exactly in the same way, the matter was reported to Chief Heinbuch, and soon he started the command post near the north end of the tunnel. This step too seems well in accordance with the suggested procedures in case of an emergency. Soon, Heinbuch took charge of the situation, and set up the command post near the north end of the tunnel. At this juncture, it is worth remembering that this step too is well in accordance with the stipulation that an incident command post will be established within close proximity to incident response operations. (Penuel et al., 2011, p. 89). The next positive point to note from the case is the cooperation between the fire department and the Maryland Department of Environment (MDE). According to the reports, both the departments worked and trained together, and hence, communication and cooperation were instantaneous. It seems that there was an averagely effective management of the situation. It seems that the team was able to establish link with a number of o ther groups ranging from MDE, public health, public works department, and the department of transportation, US Coast Guard, the EPA, and the National Transportation Safety Board. Still, there was serious lack of communication among groups that could lead to loss of lives. An example is the effort by DPW crews on 19 July to excavate the water

The effect of Mass Media on Globalization Essay

The effect of Mass Media on Globalization - Essay Example media and commercialization of the global television has led to the widespread usage of cable and satellite channels that have in turn promoted globalization and free exchange of ideas. The turning point for globalization has been the development of optic fibers, electromagnetic waves, and geo stationary communication satellites that enabled the transmission of complete and uninterrupted messages and signals. These developments account for the modern era whereas back in the 18th and 19th century, globalization relied on the postal services, telegrams and later, amateur versions of phones and faxes. These were the mechanical advancements and then came the idea and implementation of the global codification that has turned the world into a global village where everything is just a click away. Where all the information is available on fingertips and anything, anywhere can be easily accessed anytime which is bliss, yet a concern for the privacy of the masses (Potter, 2012). The ideology of the possibility of a global village was predicted and put forward by a Canadian theorist, Marshall Mcluham in 1960. Though it seemed almost impossible back then, globalization has propagated and spread its roots so deep that the world has indeed shrunk to a global village in the presence of technology. Technological advancements have not only crossed the social and territorial boundaries of the world but have also brought about huge changes in all the aspects of people’s day to day lives (Peter, 2008). All the People of the world now live together, huddled up in what seems like technological dens where they share their happiness and sorrows with one another and be there 24/7 not hindered by the weather conditions or any other issues as came across in the past. They learn from each other’s inventions, researches and discoveries and keep themselves updated regarding the happenings of the world each second. It has become possible because of the media that enables the people to